2026 StartUp Fayette - January

Start With Why: Build a Business That Actually Sticks
Presented by Jeff Bartholomew, Everest Business Coaching

Too many businesses are built around what they sell or how they operate—very few are built around why they exist. And that’s why so many struggle to gain traction, retain customers, or inspire their teams.

In Start With Why, Jeff Bartholomew guides entrepreneurs, leaders, and business owners through a practical framework for uncovering the deeper purpose behind their business—and using it as a foundation for sustainable growth. This session goes beyond theory and motivation, helping participants clarify what truly drives their decisions, differentiates their brand, and creates long-term alignment across leadership, employees, and customers.

Participants will learn how to:

• Clearly define their core purpose (“Why”) beyond profit
• Align their products, services, and messaging with that purpose
• Build stronger customer loyalty and trust through authentic positioning
• Create internal clarity that improves decision-making and team engagement
• Avoid common pitfalls that cause businesses to stall or lose direction

Whether you’re launching a new venture, trying to regain momentum, or scaling an established business, this session helps ensure you’re building something that lasts—not just something that starts.

Ideal for:
Entrepreneurs, small business owners, startup founders, nonprofit leaders, and anyone seeking clarity, focus, and longevity in their organization.